Brand Guidelines

Updated 7/14/21

Our Logo

Our horizontal lockup is our official logotype. It consists of the icon and wordmark. Clearspace of ½ of the icon height must be maintained around all lockups. The vertical lockup can be used when the space is square and would compress the horizontal logo to be too small.

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Colors

Primary Brand Colors

Purple

Hex: #5d22dd

HSL: 259,73,50

Slate

Hex: #6c7d93

HSL: 214,15,50

White

Hex: #ffffff

HSL: 0,0,100

Secondary Brand Colors

Red

Hex: #e2411d

HSL: 11,77,50

Orange

Hex: #fb7b04

HSL: 29,97,50

Yellow

Hex: #f2c10d

HSL: 47,90,50

Blue

Hex: #2583da

HSL: 209,71,50

Turquoise

Hex: #22ddba

HSL: 169,73,50

Green

Hex: #2ed157

HSL: 135,64,50

Grayscale

#f0f2f4

#e2e5e9

#c4cbd4

#a7b1be

#8a97a8

#6c7d93

#576475

#424b57

#2b323b

#16191d

Weight: 600

Style: Normal

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